RESEARCH

MANUSCRIPTS UNDER REVIEW:

1. “Using Algorithmic Scores to Measure the Impacts of Targeted Promotional Messages”, Annie L. Shi, Tat Y. Chan, Dennis J. Zhang, Job Market Paper, risky revision at Journal of Marketing Research

   • AIM 2024 Jag Sheth Award for Best PhD Student Paper

2. “Analytics-Driven Brand Differentiation for Social Impact: An Application to the Opioids Market”, Annie L. Shi, P.B. (Seethu) Seetharaman, Anthony Sardella, Michael Wall, Chenthuran Abeyakaran, second-round review at Journal of Marketing

   • 2023 Olin Award

   • Presentation at Brookings Institution in Washington, DC

WORKING PAPERS:

1. “Decision-Theoretic Loss Function in Demand Estimation: An Application to Pricing”, with P.B. (Seethu) Seetharaman, Durai Sundaramoorthi, working paper

2. “AI Feynman: A Powerful New Approach to Discover Marketing Laws”, with P.B. (Seethu) Seetharaman, working paper

3. ““Please Take Your Medication!” The Impact of Marketing Communications on Medication Adherence”, with Hai Che, Yang Qian, P.B. (Seethu) Seetharaman, working paper

4. “Impact of Covid-19 Lockdown on Customer Shopping: A Supermarket Retail Demand Perspective”, with Guangying Chen, P.B. (Seethu) Seetharaman, working paper

WORK IN PROGRESS:

1. “Correlated Visits and Purchases on Online Retail Platforms”, with Tat Y. Chan, Shilei Luo, Dennis J. Zhang, work in progress

2. “Brand Level Aggregation in Consumer Choice Models Estimated on Scanner Panel Data: Innocuous or Harmful? An Empirical Examination Across 5 Product Categories”, with Yuhan Dong, P.B. (Seethu) Seetharaman, work in progress